" More than 19,000 Australians die each year from tobacco related diseases. Each week nearly 90 Victorians die from diseases caused by smoking compared with 16 deaths each week caused by alcohol, 8 deaths each week caused by road accidents and 5 deaths caused by illicit drugs. Tobacco smoking is a cause of 26 conditions resulting in illness and death in smokers. One in two lifetime smokers will die as a result of their habit. Many smokers will suffer from reduced enjoyment of life as a result of smoking related diseases. Most smokers take up smoking when they are young, usually under the age of eighteen. Many smokers would like to quit..." ( *Victorian Government Health Information ).

The increasing negative media attention focused on the effects of smoking and society's urge for people to become healthier is the reason NicoTar Less® has entered the market.

NicoTar Less® are disposable / recyclable smoke filters / holders which drastically remove tar, nicotine and other hazards from cigarette smoking without altering the taste of cigarettes. With use of NicoTar Less® cigarette filters, you reduce nicotine intake which reduces your nicotine dependency. Filters are clear so you can see immediately the filter capturing the amount of tar, nicotine and hazards which would otherwise stain your teeth, gums, and throat and enter your lungs.

Advantages from using NicoTar Less® Filters are:

• Reduce intake of hazards into your lungs.
• Regain natural color of your teeth.
• Morning dry cough may disappear.
• Better morning breath and taste.
• No more brown black spots on your fingers.
• Smoke dependency and cravings are reduced.
• Fewer substances are released back into the air.
• A smoother taste is achieved.

The result of using NicoTar Less® is evident after smoking just one cigarette.

The ability to see immediate results of NicoTar Less® filters function and to experience the physical improvements after a short period proves NicoTar Less® works.

How to use?

Place the cigarette filter tip on the end of your cigarette and smoke normally.

How it's working

The NicoTar Less® has five very small holes/tubes inside the pink colored piece. When inhaling a cigarette, the smoke passes through the small tubes at high speed, which presses the smoke as well as the fixed particles in the smoke. When the fixed parts (like tar and nicotine) are leaving the tubes, a type of decompression takes place, what makes it hit at the end of the hole. The results are already visible after smoking only one cigarette. When pink colored piece is covered it is time to change the filter with a new one. One filter can be used to smoke 5 to 10 cigarettes - this depends on the brand, size and quality of a cigarettes. NicoTar Less® cigarette filters are the perfect solution for a smoker who is worried about their health or who wishes to QUIT smoking.

NicoTar Less® Cigarette filters significantly reduce tar and nicotine, with absolutely no change in taste.

Market

Consumers do not buy what they do not know. NicoTar Less™ is focused on a straight marketing strategy that appeals directly to the consumer for quick market entry.

Retails

Expos, publications and the wholesalers, inform the retailer. The "try before you buy" 2-pack is the instrument for the retailer to ensure NicoTar Less™ obtains the exposure it needs among customers. It is worthwhile for retailers to give these samples to their customers. This little offer will focus the consumer's attention on the NicoTar Less® filters and in many occasions this directly will lead to the sale of NicoTar Less™ .