Genuine Sources is Australian company established from reliable, enthusiastic management team who know the importance of a strong business to business relationship, supplying a quality product and servicing client needs..We pride ourselves on a high level of customer satisfaction, and our ability to adapt ourselves to ever changing client needs and expectations. Developing long-term relationships is our aim when undertaking any project. An efficient supply chain is at the heart of every successful service business. It means the difference between just being in business and being prosperous in business.

Not long after the business was established, the exclusive Australian distribution rights for Ved-Rek Plastic Pty. Ltd. - Turkey were obtained. This move later defined the company's direction, that of becoming an importer/distributor of high quality A-grade Disposable / Recyclable Smoke filters / holder products. The increasing negative media attention focused on the effects of smoking and society's urge for people to become healthier is the reason more for Genuine Sources to bring NicoTar Less® smoke filters on Australian market.

Genuine Sources vision is to be recognized nationally and internationally as a B2B, B2C provider of supply chain solutions that regularly seeks to exceed our partners and customers expectations through efficient operations, exceptional service and lower total supply chain costs, while providing return to our shareholders.

Our Commitment is to provide excellence in customer service and quality to our clients and their customers while sharing in the benefits of continuous improvement through enhancement and innovation.
This is achieved through three key strategies:

• Understanding our customers needs and developing a joint charter that guarantees constant reviews to meet their changing circumstances,
• Empowering our employees to be accountable for areas they are able to control by drawing on Genuine Sources core competence and those of our carefully selected strategic partners,
• Monitoring and responding quickly to business changes affecting our business and those of our customers.
  

We believe in conducting business ethics with open and honest approach in all aspects of business and expect the same commitment from our partners. We are real people, and love to help out where ever we can. Please be sure to contact us if we can assist with anything at all.